The team

The edpic management team has proven expertise in digital content aggregation and has identified the opportunity to take advantage of the sharp uptake in video content consumption across converging digital platforms with the proliferation of faster and cheaper broadband, flat-rate mobile data plans, increased access to 3G networks and ever more sophisticated and affordable devices.

- Founder and Managing Director

With more than 12 years' experience in creating, managing and selling compelling content and digital services, Paddy has spearheaded edpic's business development, sales and growth and has signed many first-for-web and mobile content contracts. With diverse experience in running multi-million pound marketing, advertising and commercial budgets, and a background in advertising sales for BBC Magazines, he has managed large teams of creatives, journalists, technologists and sales people. He has been Publisher and Managing Editor at Reuters, Express Newspapers and Sports.com. Specialising in digital content, he has extensive experience of content syndication sales and brand licensing on new media platforms.

- Founder and Creative Director

Paul Wood's career prior to co-founding edpic has included time as Senior Creative Director at Agency.com and Head of Design at Express Newspapers and as part of the launch team for News Corporation's UK ISP. Paul has worked with global brands, including T-Mobile, Reuters, Disney, Heineken, Hilton Hotels and Cisco Systems, he has delivered groundbreaking, innovative and award-winning digital products. Paul has led the positioning of edpic within the mobile market.

- Head of Digital Media

Mark is edpic's digital media expert specialising in mobile video and production. At the forefront of emerging digital technologies for eight years, he was Multimedia Producer at Sports.com and Picture Editor on Teletext's live news and sport digital/web platforms. He was formerly an Associate Producer for TWI, producing FA Premier League video content for Vodafone/Three. In a separate role Mark was involved in the live production of worldwide mobile video content for UEFA Champions League. Mark has lead several high profile projects within edpic including the successful delivery of bespoke video content for two worldwide handset launches.


Our Work
Pre-load video content
edpic sourced, optimised and delivered an array of video content for pre-load onto a new high-end handset for worldwide release.
edpic partners with VBS
edpic has partnered with pioneering IPTV channel VBS TV to license and distribute their content to mobile platforms with worldwide reach.

Latest news
The future’s clear 21/10/08
We have to agree with the enlightened view of Fox Mobile CEO Mauro Montanaro when he said: ‘There are two main differences today, which have hampered growth of (mobile) 1.0. Whatever is offered on 2.0 needs to be transparent and seamless and consumers need to understand what they are buying from the mobile content provider without any tricks.’ He also correctly said there must also be different content offered for mobile phones than found on other media.