Grey's Anatomy web campaign
Following on from the success of edpic's work for Bravo's The Unit - Series 2 , Virgin Media TV appointed edpic to create an integrated digital marketing campaign consisting of multiple rich media ad formats and a destination microsite for Living's flagship Spring / Summer 07 show, Grey's Anatomy.
Visit the Grey's Anatomy microsite
Cult US TV series, Grey's Anatomy airs first on Living in the UK before moving to Five. Living wanted to associate themselves with the Grey's brand, get the message across that viewers could see it first on Living and offer a superior online Grey's experience to Five.
edpic devised a content rich destination microsite with exciting fan-friendly areas and a once-in-a-lifetime competition prize. Three bursts of online marketing activity were devised to drive competition entrants, raise awareness of the the start of Series 3 and to alert viewers to the time and day of transmission.
The project was a great success generating an unprecedented number of competition entries while the microsite received more page impressions in the first ten days of its deployment than the previous microsite had during its lifetime.
« Back
Our Work
View creative gallery
Virgin Media TV appointed edpic to create an integrated digital marketing campaign for the new series of Grey's Anatomy on Living.View project
More
edpic have launched Sail Away with Robin Knox-Johnston, an online viral game for SAGA.View project
More
Latest news
After months of speculation that the Scot would come out of retirement to reprise his role as Indy's father, the actor - well, former actor - decided to make his position clear. 'I get asked the question so often I thought it best to make an announcement,' said Connery in a statement released yesterday. 'If anything could have pulled me out of retirement it would have been an Indiana Jones film. I love working with Steven (Spielberg) and George (Lucas), and it goes without saying that it is an honour to have Harrison as my son. But in the end, retirement is just too damned much fun. I, do however, have one bit of advice for Junior,� he added. 'Demand that the critters be digital, the cliffs be low, and for goodness sake keep that whip by your side at all times in case you need to escape from the stunt coordinator!
